When it comes to agentic, WPP Media wants the ad industry to have high standards. Ahead of Cannes Lions‘ kickoff on June 22, WPP Media is announcing two new agentic initiatives: teaming with a variety ...

Disney is expanding its advertising technology and measurement toolkit, unveiling a slate of new solutions designed to help brands plan faster, create smarter, and measure performance more effectively ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Disney's AI ad push is picking up steam. The company is preparing to ...

Announcement continues Omnicom Media's Cannes News Blitz Revealing First-Mover Collaborations That Connect Brand Content to Platform Programming, Viewing Experiences and Consumer Expectations Through ...

Disney CEO Josh D'Amaro said during an earnings call with investors the company is exploring a free, ad-supported streaming product for consumers. The consideration comes as advertising has taken a ...

Disney is continuing to make corporate marketing moves. Today, Disney announced that longtime executive Joss Hastings has been named senior vice president, marketing, for Disney Consumer Products (DCP ...