Discover the meaning of disruptive innovation and explore examples like Amazon and Netflix. Learn how it reshapes markets by offering accessible, affordable solutions.

Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. by Clayton M. Christensen, Michael E. Raynor and Rory McDonald Please enjoy this HBR Classic. Clayton M.

In his new book, Epic Disruptions: 11 Innovations That Shaped Our Modern World (Harvard Business Review Press, 2025), Scott D. Anthony looks at how disruptive innovations—including the iPhone, ...

My first startup made T-shirts with a cartoon of a stealth fighter jet. Stealth mode. Fly quietly, under the radar. Catch the incumbents off guard. A familiar refrain. Steve Blank recently released an ...

Whereas disruptive innovations of schooling in the U.S. weren't possible before, in many states, the conditions are being laid that make it increasingly possible. As Robert Pondiscio observed recently ...

Significant changes are occurring throughout the healthcare industry. As hospitals and health systems develop their strategies, they need to determine how to adapt to these changes to be successful in ...

In the early 2000s, Netflix co-founders Reed Hastings and Marc Randolph found themselves in a meeting that could have dramatically altered the trajectory of their fledgling company. Following the ...