To start this decade, media companies from Snap to Epic Games to Facebook told us the future was in the metaverse. We were promised immersive, personalized experiences in our devices that brought us ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Andrew Yaffe left what many ...

Andrew Yaffe has spent the last decade expanding the audience for the NBA across digital and social platforms. Now he's tackling a company with an even larger online fan base on YouTube: Dude Perfect.

YouTube superstars Dude Perfect are taking a page out of the Disney playbook. “We were all just messing around in the backyard. We had no intention of creating a brand, no intention of making a ...

FRISCO, Texas (AP) — The five buddies who now comprise Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots ...

“The mission of Dude Perfect is to serve families with the most trusted entertainment on earth,” Coby Cotton, one of its founding members, told me. After unveiling their new headquarters, Dude Perfect ...

FRISCO, Texas — This article was originally published by our content partners at the Dallas Business Journal. You can read the original article here. Andrew Yaffe gave up what many people would ...

Trick shot legends "Dude Perfect" are in some hot water on social media for ripping off Barstool comedian Lil Sasquatch's draft day skit from a few years back.