The LSU basketball player is the latest female athlete to be tapped by the brand after Billie Jean King, Kendall Coyne ...

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, announces a new year-long ...

Is it a value trap or a buying opportunity?

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

The new e.l.f. Cosmetics base make-up duo has got beauty fans talking - and there’s two great deals to be had right now.

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E.l.f. has become one of the premier mass market cosmetics brands, displacing brands that have been at the top for decades. It has distinct branding, with a focus on eco-friendly products and ...

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...

Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.