EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’

EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.
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'That's a huge opportunity' EA exec talks in-game advertisements

An EA executive discusses how video games have a great opportunity to integrate brand deals and targeted ads into their ...

EA Exec Doesn’t Want In-Game Ads to Feel Forced: “It Has to Make Sense for The Game”

EA Executive reveals plans for future ad integration, sharing his concern that future in-game ads should not feel forced.

College Football 27 update focuses on Dynasty. What EA Sports fixed

EA Sports took out microtransactions and replaced XP sliders in the College Football 27 video game in its latest update. Here ...

'It's in the game,' and then some, with EA's College Football '27

Not only did the popular gaming franchise release the best version of college football on the market, but they may have just ...

"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"

Nike space trainers in Mass Effect? Real-life arms manufacturer brand deals in Battlefield? EA is all-in on in-game ...

EA exec explains how they want to pump games full of ads

An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach ...

EA College Football 27 removes microtransactions but players are still losing out

20 years ago Bethesda began selling $2.50 gold horse armor for Elder Scrolls 4: Oblivion. Gamers mocked Bethesda for its ...