From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

There's a lot of major anniversaries happening this year, including the celebration of Pepsi 125th year of being on this planet we call Earth. You may have already heard the news about Pepsi's plans ...

Harley-Davidson's logo wasn't always orange and black, and not every Harley logo today carries that color scheme. Here's how ...

Earlier this month, Buick unveiled the new Wildcat EV Concept vehicle, and with it, a new brand identity and logo, as well as details regarding Buick’s goal to transition to a fully electric vehicle ...

A branding bump turns the Android-robot logo into a 3D object. Recreating Google’s Android logo now requires two new ingredients: the Shift key and some shading. The company announced the logo ...

Jerilyn Forsythe is a freelance writer and editor, and 5280's former digital associate editor. Follow her on Instagram or Twitter @jlforsyt.

Walmart is starting 2025 with a bold new look. For the first time in almost two decades, the retail giant has updated its logo as part of a broader brand refresh that bridges its storied history with ...

Forged from 90 years of history, facing forward to the future - this is who we are. A new look, same heart. Built for what’s ...

Google has unveiled a refreshed version of its iconic four-color “G,” adopting a brighter gradient look to symbolize its company-wide shift towards AI-driven products and services.

As Intel moves into the third generation of its Evo premium brand, the company is drastically expanding its reach. It’s now diving into new areas such as business notebooks, peripherals, desktops, and ...