Opinions expressed by Entrepreneur contributors are their own. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you're just starting out with email ...

Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult.With this paper from Silverpop, an IBM Company, ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...

How can you use measurement to boost the success of your email marketing? An infographic (below) from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your ...