Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

Like many Google products, on initial review, Discovery ads seem to be geared toward ecommerce rather than lead generation/B2B advertisers. All the examples in Google’s help section are shopping ...

Wondering how to effectively scale your B2B multilingual PPC strategy to engage and convert audiences in new markets? Then you’ll want to check this out!

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.

Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.

To get a better idea of what's working in B2B advertising in this day and age, Demand Gen Report caught up with Dmitri Lisitski, CEO and Co-founder of Influ2, a person-based marketing platform.

Fraser Hynes, director of Millward Brown Corporate, explains how B2B brands can connect to customers on an emotional levelWhat would happen if you asked everyone at your next meeting to name their ...

UK SMEs generated £1.9 trillion during 2017. Yet some B2B brands are reticent to target this booming sector. And reticent B2B marketers always ask the same questions: what exactly does SME advertising ...

Salesforce, for example, recently found that LinkedIn’s CTV ads reached four times as many on-target impressions compared to linear TV, according to a recent case study. “On-target impressions,” in ...

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...

Yet, many marketers still operate in silos—email here, display ads there and LinkedIn the next day. Through our own experience with B2B marketing ... By leveraging digital intent signals, for example, ...

Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.