Telemundo has nearly sold out of 2026 FIFA World Cup ads, with 90% of its inventory for the Spanish-language presentation of ...

Messi, Beckham, Henry, and Steve Carell spark chaos in Lay’s hilarious World Cup ad about hosting the ultimate watch party.

NBCUniversal is almost cleared out the 90% of advertising inventory tied to coming telecasts of the 2026 FIFA World Cup ...

The return of the FIFA Men’s World Cup to U.S. arenas after a 32-year hiatus has helped supercharge advertising sales for ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

IShowSpeed shared his reaction to football legend Lionel Messi‘s appearance in the Adidas World Cup 2026 ad. For those unversed, Speed is a die-hard fan of Cristiano Ronaldo and has proclaimed his ...

FIFA has had discussions about potential commercial opportunities during the newly implemented hydration breaks for 2026 World Cup matches in the U.S., Canada and Mexico.

Football Supporters Europe has accused FIFA of “monumental betrayal” with its “astronomical” ticket prices for the 2026 World ...

Football’s governing body said that the discounted tickets would cover all 104 matches of the tournament, including the final ...

Lay’s charged into the FIFA World Cup 2026 spotlight with a celebrity squad that instantly grabs attention. Lionel Messi, Alexia Putellas, Sir David Beckham, Thierry Henry and Steve Carell anchor the ...