The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

As the threat of artificial intelligence for creatives looms large, one fashion model has decided to take matters into her own hands. After years of grinding in the industry, Hannah James was finally ...