Jerry Lorenzo has more basketball sneakers under his Fear of God Adidas Athletics sub-label coming. In the latest episode of Complex's Idea Generation, hosted by Noah Callahan-Bever, Lorenzo ...

After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their partnership with yet another debut: the initial lifestyle trainer from the Fear of ...

For Jerry Lorenzo, Fear of God’s newest sports play is more than fashion — it’s family. “I grew up in a baseball household,” said the designer, who is unveiling the first chapter of a multiyear ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, is one of the most innovative designers in the game. For more than a decade, the California native has been on ...

Fear of God founder and designer Jerry Lorenzo learned Friday morning via Adidas that the Indiana men’s and women’s basketball programs have opted not to wear their previously planned Fear of God ...

Jerry Lorenzo has named footwear industry veteran Jason Mayden as President of Fear of God Athletics. The former Air Jordan designer confirmed the apppointment today on social media. "Honored and ...

Fear Of God has launched a multiyear partnership with the NBA and WNBA. Today, a collection was revealed to showcase the brand’s level of commitment to the two critical leagues. This news marks an ...

Sometimes you have to go straight to the source. So when Jerry Lorenzo was planning the promotional campaign for Fear of God Essentials’ Fall 2025 collection, he knew he wanted something that captured ...

LIKE MANY married couples, fashion designer Jerry Lorenzo and his wife, Desiree Manuel, discuss each other’s outfits. “I quite enjoy it,” Manuel says, though “sometimes it’s frustrating because I also ...