Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Fully Fit 2026 participant and GOLF senior writer Sean Zak breaks down why he finally has the right putter in his bag. The ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Golf Digest senior writer Alex Myers is on a one-year mission to see how good he can get at golf through daily training, ...

Why fitting matters: Custom-fitted clubs match your body and swing, boosting distance, accuracy, and consistency without changing your technique. Inside the process: Fitters assess your goals, measure ...

We’ve all heard how important a club fitting is to improving your golf game and optimizing performance on the golf course. Science aside, common sense says that a golf club and shaft that fits your ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

Editor’s Note: Bruce Martin is a PGA Master Professional with the San Diego Golf Academy. SDGAs program offers a curriculum of golf instruction and golf business management at all four golf schools, ...

What if I told you there was a secret facility in a nondescript building in Carlsbad, California where Tiger Woods, Dustin Johnson, and Rory McIlroy go to pick up their golf clubs? What if I also told ...