Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...

When I have conversations with friends about the type of makeup that intimidates them the most, foundation tends to be high on the list. It's not that it's hard to apply, exactly, but finding a ...

Matching foundation to your skin tone has always been a tricky thing to do, let alone when you’re buying a new product online and can’t test it on your skin or see how the texture is. A US beauty ...

I came late to the cosmetics game, so it's no surprise that I've had a challenging time finding foundation that matches my skin tone. Other than experimenting with lipstick when I was young, I never ...

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Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

Identifying your skin’s undertone (cool, warm, or neutral) can help you select the most flattering foundation and clothing colors. You can determine your skin’s undertone by checking the color of your ...