This year marks the 25th anniversary of FUBU pioneering the integration of fashion with hip-hop culture, multimedia and entertainment. The urban apparel line founded by CEO Daymond John was synonymous ...

“It was news to me,” John told TMZ. “It’s not authorized. You can’t have a FUBU story without Daymond John, the founder and the CEO. I thought it was clickbait. It’s definitely not ‘For You By Me’ … ...

Add Yahoo as a preferred source to see more of our stories on Google. In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to ...

FUBU visually drove Black culture by conveying a powerful cultural message with their highly influential clothing line. Now, the iconic brand is aiming to shift the way we see ourselves in an entirely ...

FUBU will go down in history as a revolutionary and iconic brand that spoke to a generation of doers. For nearly 30 years, FUBU was one of the most popular fashion brands in the world, and now they've ...

This week, Daymond John, Keith Perrin and Carlton Brown of FUBU sat down with N.O.R.E. and DJ EFN for a very special episode of "Drink Champs." The four founding members of the streetwear brand (J.

Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for “For Us, By Us”) was a $350 million operation with 200 freestanding stores ...

No big fashion designers were paying attention to the urban market when Daymond John began building his business in 1989. That changed with FUBU, or "For Us, By Us," the apparel line started by John ...

If you're not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it's a must-see and tourist attraction ...

Claim to Fame: A night out with friends at an LA comedy club led her to becoming one of the first faces of FUBU. She’s also the founder of luxury vintage retailer Brooklyn Bleu. Light-Caba explained ...

THE FOUR FOUNDERS of Fubu—childhood friends Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown—never imagined the fashion brand would make it this far. As Mr. Perrin recalls, when the ...