Youth sports has an attrition problem. "We do a tremendous job at getting kids involved," sport scientist Amanda Visek says. "We do a terrible job at keeping them." The absence of "fun" is often cited ...

Fans want fun— and the newest sports are delivering it by blending familiar formats with bold, inventive twists. Forget tradition. From parkour to pickleball, golf to 3v3 hoops, today’s breakout ...

Sport scientist Amanda Visek's research suggests that "fun" is a key element in athletic development, not just a cliché. Coco Gauff's experience at the US Open highlights the importance of ...

Academy Sports + Outdoors, the fast-expanding sporting goods chain now in 21 states, is shaking up the balance between brand and performance spending with a new campaign to remind people that nothing ...