Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Add Yahoo as a preferred source to see more of our stories on Google. Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing ...

A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing ...

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

Putting the words "Frasier Crane" and "quality insurance" in the same sentence seems like an odd notion — but at one point in time Kelsey Grammer himself voiced the Geico Gecko for a couple of Geico ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...