Rock n' roll and the automobile are inextricably linked, but few realize just how closely the electric guitar and the car are interconnected, too. Southern California's Fender tapped into the region's ...

“Don’t be so proud of this technological terror you have created,” warned intergalactic bad guy Darth Vader. He was speaking ...

In rock music, innovations take a long time. The first electric guitars that actually stayed in tune and worked well for stage performance were produced in the 1950s, and the basic design – fretboard, ...

With all consumer units of the limited edition Firebird X reportedly having been sold, Gibson is already looking to the future. The company has announced the forthcoming introduction of hundreds of ...

Innovation reigns supreme with a user-friendly, beautifully playable guitar that features automatic self-tuning, multiple in-guitar effects, and wireless pedal control Nashville, Tennessee: On Friday ...

Way back in 2007 Gibson rolled out its first “robot” guitar, featuring motorized tuners that could quickly tune up the instrument without much player intervention—and even switch between common ...

Announced at CES 2011, the Gibson Firebird X has been a fascinating example of a traditional instrument maker building something that, arguably, is quite revolutionary. The Firebird X is essentially a ...

It looks like Gibson has been taking the destruction of guitars out of the rock club and into the light of day, on a new scale. A cringe-inducing video which you can watch below shows a construction ...

Gibson is coming under scrutiny after a recently leaked video captured the manufacturer destroying hundreds of seemingly usable guitars. The video, released by ex-Gibson employee BJ Wilkes, shows a ...

After a couple of weeks of Apple-esque hype, Gibson CEO Henry Juszkiewicz gave what he calls the revolutionary the Firebird X a smashing start at the press launch in New York. Featuring built-in ...

Carefully lining up a few hundred Gibson Firebird X guitars and then running them over with a bulldozer is one of those activities that sounds at once way fun and way wasteful. In fact, it’s only one ...

Gibson is continuing its recent trend of dipping into its vast archive of more left-field builds as it announces the return ...