Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.

Google's announced plans to buy display-ad company Teracent. Here's a look at how the purchase fits into Google's advertising empire and your online life.

Google Ads, formerly Google AdWords, is a paid advertising service for Google's ecosystem. Here's how it works and what the cost is.

These ads appear all across the web, on news sites and blogs, and on any website that relies on advertising. They also, of course, show up in Google search results.

Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into ...

Google's plans to nix ad tracking has big implications for adtech companies, brands, and publishers. Advertisers will shift to collecting consumer data and targeting people contextually, experts ...

Google is in hot water over video ads A new report suggests advertisers may have been paying more money for ads that don’t meet Google’s own standards.