A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users on the Home page.

Google's video tutorials will take you through Analytics software from the basics to advanced features such as creating customized dashboard and best practices with analytics intelligence.

Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.