Google introduces Meridian, an open-source marketing mix model

Investing.com -- Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making ...
Forbes

Unpacking Google’s Meridian Announcement

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM tools gauge the impact of marketing and media investments on vital ...
Search Engine Land

Google opens Meridian, its marketing measurement tool, to all users

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...