Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Let's take a look at the history of web analytics, how Google took over and where it's going next. The Birth of Analytics Three years after the internet was born, the first analytics solutions ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google ...

Google Analytics essentially presents a more friendly and simplified version of Urchin for mass consumption. Google states on its site that it believes “Web analytics should be simple and ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google Analytics started life as a web server log analysis package developed by Urchin Software, which Google acquired in 2005. Google Analytics quickly came to dominate the website analytics ...

Google is so embedded in the infrastructure of the web that you don’t always know when it’s there–but Google isn’t just tracking your movements online so it can sell ads. It also provides ...

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.