Ladies-only gyms form a niche market, and to be successful you must attract a particular type of client. The marketing methods chosen must appeal to the women who you want to join the gym. Before you ...

GetHookd has released a new guide analyzing four gym Facebook advertising campaigns and the emotional triggers behind their success, offering ...

Health clubs, fitness centers, gyms and personal trainers use a variety of tried-and-true marketing methods and innovative techniques aimed at their target customers to maximize sales. Adapting common ...

There’s always been bad-taste fitness content out there. Toxic catchphrases that used to live on magazine covers— “15 minutes to six-pack abs,” “burn belly fat fast,” and “tone up in time for ...

Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly ...

If members walk into a gym and decide not to return, the cause rarely sits in advertising or promotions. It lives in the experience they encounter from the moment they step through the door to the ...

Opinions expressed by Entrepreneur contributors are their own. An influx of new mobile and social data points allows today’s marketers to drill down into a deeper profile of their prospective buyers.

Have you ever thought: “I’m going on a diet after New Year's” or “I have to get in shape”? Meeting someone who is perfectly happy with their body is like meeting someone who is perfectly happy with ...

The fitness apparel market continues to grow as consumers increasingly seek brands that align with their goals, lifestyles, and values. Yet launching a successful fitness clothing brand involves much ...

My name is Cori Ritchey, and I am an exercise physiology nerd turned fitness journalist, and the fitness editor at Women's Health. When I'm not writing, editing, and researching fitness, I'm teaching ...