The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Founded in Denmark in 1932, Lego is now a household name synonymous with tiny toy bricks and plastic tripping hazards. While ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

It's almost impossible for anyone to determine exactly how much the Transformers franchise is worth these days. Ever since 1984, when it first came to light, the idea of robots that can transform and ...

Bob Friedland’s home in Little Falls, NJ, is filled with Lego. Lego flowers adorn his dining room table. A Lego reproduction of Van Gogh’s “Starry Night” hangs in his office. He has 10 Lego city ...