adexchanger

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Fast Company

I helped build the internet’s ad economy. Now I want to save it

If you’ve noticed that the internet feels different lately—more cluttered, harder to navigate—you’re not imagining it. The system is breaking down in real time, and by 2026, researchers predict that ...
Marketing Interactive

Australian internet ad market hits $18.4bn as video surges nearly 20%

Australia’s internet advertising market grew 11.5% int he past year to reach $18.4 billion, with video cementing its position as the market’s growth engine. According to the latest IAB Australia ...
B and T

‘Growing Market’: Internet Ad Spend Increases 11.5% In 2025

The Australian internet advertising market grew 11.5 per cent year-on-year to reach $18.4 billion for the full calendar year 2025, according to the IAB Australia Internet Advertising Revenue Report ...