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I bought the $25 Kmart dress everyone is talking about. Now I get it

Shoppers are fawning over a $25 dress from Kmart READ MORE: IKEA shoppers discover little known 'hidden gem' inside store Fashion lovers are rejoicing over Kmart Australia's budget-friendly dress that ...
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The 'IT top' from Kmart that's set to fly off the shelves over summer

Shoppers rush to buy a trendy tie-front top from Kmart - and it's only $18 READ MORE: Why women are obsessed with a 'perfect' $70 dress from Target An $18 top from Kmart has been revealed as a 'go-to' ...
Daily Mail

The huge issue shoppers have spotted with popular $18 Kmart Australia item: 'It is infuriating'

The $18 buys, which return each season in different colours because they are so popular, have 'inconsistent sizing'. The shopper, who is usually a size 12, purchased the skirt in green in 2023 opting ...
Marketing Interactive

Kmart’s new groove: How the retailer rebuilt its brand engine for a culture-driven era

In 2022 Kmart hit a moment of truth. Retail was getting samey, customers were restless and the brand’s cultural pull had softened after years of Covid churn. So Australia’s biggest value retailer did ...
E!

Nicki Minaj and Adam Levine Launching Clothing Lines at Kmart

And might we add, Kmart is accumulating quite an impressive celebrity roster these days— a smart tactic to differentiate itself from the chic designer collabs that Target has spawned as of late. That ...