That is why we built an internal brand strategy team that works like an outsourced CMO function,” he says. “They help ...

Advertising is one incredibly complicated industry that, at times, works almost directly with supply and demand. One incredible simulation of the practically inundating world of advertising is the ...

The run-up to the 2024 presidential election is expected to be the biggest political ad spend cycle in history, with projected increases by a staggering 13% compared to 2020’s previous presidential ...

The Trade Desk's shares just fell almost 40%, its worst decline on record, and analysts say competition from Amazon may be to ...

We think that the “Web-ification” of the TV industry will lead to an ad tech industry with a number of parallels to the one that developed for the PC web. However, it will have critical differences: ...

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they're likely to see from changing keyword bids.

Increasingly, for both the Obama and Romney campaigns, the goal of ads is to somehow rise above a cluttered media landscape, no matter how outrageous a message that requires.