Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs ...

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine ...

Companies that make efforts to embrace AI measurement now will determine whether they're leading or catching up in 10 years.

One recent Saturday I put clothes in the dryer before heading out for a bike ride with my kids. I pressed the Start button. Nothing happened. I checked the knobs, opened and closed the dryer door.

AI means a lot of things, but if you're a marketer then machine learning is likely what you're interested in. Here's what you should know. Unless you’ve been living in an area with no Wi-Fi or mobile ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

If you want to rule marketing today, you have to not only possess information but also track valuable data for your business. Knowing that a company has 100,000 faceless clients is not enough; it is ...