Learn why bass chase lures without biting and how to fix it. Follow five proven steps—adjusting depth, speed, size, sound, ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

It’s amazing what a difference a minute design change can make in a fishing lure. Trader Bay Lures reshaped its Primo Chugger, giving the lure a slightly smaller cupped face and a slimmer, more ...

Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...