Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, and customer experiences in real t ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

A tool that helps investors identify myopic marketing spending would help them protect their portfolios from negative long-term consequences. We gathered transcripts of nearly 25,000 earnings calls ...

STAMFORD, Conn.--(BUSINESS WIRE)--Software spending in the marketing industry is set to rise this year. According to GetApp’s 2025 Tech Trends Survey—which studied the responses of 1,116 marketing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...

Marketing attribution tracks and connects customer communications back to the channels that the customer interacted with, and the data gleaned from these connections has the power to bolster your ...

Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions. Don’t make marketing decisions based on gut feelings and opinions — here’s ...

Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that ...