Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers.

Actionable Takeaway: If you're pitching a vice president of marketing, schedule for Tuesday at 1 a.m. or Monday at 6 a.m. And ...

An important element of the marketing plan is to identify the target market of the business. Many businesses make the mistake of identifying a market that is too broad, such as all residents ...

Many small business owners handle marketing internally, wary of the expense of outsourcing to a digital marketing expert ...

Social media, online reviews and email are some of the major players in the small-business marketing space.

A marketing expense is "an amount of money the company spends on marketing," according to Cambridge Dictionaries Online. Marketing expenses are an important consideration for all businesses ...

Marketing is a science-driven commitment that typically requires months of data to refine campaigns, and an interconnected marketing plan keeps your business committed to its long-term goals.

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come.

Determining a marketing budget can be a challenge, especially if you’re new to marketing investments. And marketing spending can vary wildly depending on industry, location and a business’s goals.

Many small business marketing tactics–from local TV or print ads to social media–are intended to amplify information about the company, a specific promotion, product or other differentiator.