Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion. It’s the biggest deal in Adobe’s history. And the cloud technology giant may be shelling out so much ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Originally published by Sramana Mitra on LinkedIn: What's Marketo’s Roll-up Strategy? According to a recently published report, the Global Digital Marketing Software Market is expected to grow 13% ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

An icon in the shape of a lightning bolt. Impact Link UPDATE: Adobe confirmed on Thursday that it will acquire Marketo for $4.75 billion. Adobe is in late stage talks to acquire Marketo and a deal ...

Marketo shares surged after the company's initial public offering today, rising more than 50% from its offering price. Marketo, which provides marketing automation software, priced 6.06 million shares ...

Laura Mishima, senior director for corporate communications at Marketo, jokes that in her experience working with CRM technology (she was at Oracle Siebel for 12 years prior to joining Marketo three ...

Adobe could announce a deal for software company Marketo as soon as Thursday, according to people familiar with the matter. A transaction for Marketo will be in the range of $5 billion, one of the ...