This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Starting price: Contact for a ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Now Marketers Can Add a Social Word-of-Mouth Boost to All Campaigns, Rapidly and Easily Create Social Promotions, and Identify Key Social Influencers to Determine Their Impact on Business Results ...

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution.

The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 (here’s the first post) and have since published more than 950 ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

Marketing automation vendor Marketo has earmarked some of its latest $50 million in VC funding for acquisitions of social influence marketing companies, says CEO Phil Fernandez. The potential move ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...