TOKYO (AP) — Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of matcha into a porcelain bowl. She froths up the special powdered ...
TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...
12 Matcha, NYC's newest matcha store offering a modern take on an ancestral tea ritual. Culture isn’t something that can be staged. It must be felt, expressed through rituals, materials, colors or ...
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