The international interlaboratory comparison (ILC) outlined improvements that reduce measurement uncertainty, in some cases by a factor of 15, and which will be the basis for a new international ...

Online media planners and strategists have long complained about the lack of effective reach and frequency tools, reliable media measurement techniques, and deficiencies in audience ratings data. Now, ...

Figure 8 The three antennas were compared every 100 MHz in the horizontal polarization at a 3-m test distance and compared quite well. All three antennas measured within 3 to 5 dB of each other as ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...