Metaverse ads aimed at children under 13 could be particularly manipulative, given that young children may not be able to distinguish content from ads in virtual reality worlds, the self-regulatory ...

Advertisement has been the backbone of businesses in the past. There is a chance that you've seen a video or banner ad when you were surfing through various websites today. According to statistica, ...

AI investments echo its metaverse-era spending with high costs and vague returns. Analysts highlight risks, drawing parallels ...

An advertising watchdog is warning companies that the industry's self-regulatory guidelines for ads to children apply in the nascent metaverse. The compliance warning, issued by the BBB National ...

SANTA MONICA, CALIF. — A top network of metaverse games, monetization tools, and content channels is partnering with the No. 1 audio content creation and distribution company in the U.S. The agreement ...

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Are you a print subscriber? Activate your account. 59 min 2 sec ago By Ad Age Staff - 1 hour 4 min ago By Garett Sloane - 4 hours 36 min ago By Lindsay Rittenhouse - 4 hours 36 min ago By Sabrina ...

The two companies will also collaborate on the future launch of iHeartLand, a virtual world with experiences for fans. By J. Clara Chan Digital Media Writer iHeartMedia and Super League Gaming, a ...

Shares in Meta Platforms (META) are down 12% on Thursday, extending Wednesday's post-market losses, after the social media ...

Meta earns revenue by selling ad space on platforms like Facebook and Instagram and is expanding into the metaverse with virtual reality products.

The Metaverse is a spiritually hollow venture. Rather than creating a new digital world a la the oddball fandom of Second Life or forging new connections like the internet’s early adapters, the ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...