Elon Musk's X social media platform is in talks to raise money from investors at a $44 billion valuation, Bloomberg News reported on Wednesday, citing people familiar with the matter.

Elon Musk’s social media company, X, is in discussions to raise new funding at a $44 billion valuation—the same price Musk paid when acquiring the platform, formerly known as Twitter, in 2022, as per a Bloomberg report. If successful, the funding round would mark a turnaround for X after Musk’s overhaul led to an exodus of users and advertisers.