American carmakers were slow to catch on to the power of a great model name to market a car and create a legacy. The Ford Model T changed the world, but it got its name from the fact that Henry Ford ...

Muscle cars represent a powerful chapter in American automotive history, combining large engines, bold styling, rear-wheel ...

Sometimes a brand's identity morphs in odd ways. That was the case with a 1920s antifreeze brand that became identified with ...

During the 1960s and 1970s, muscle cars were successful with the young car-buying demographic, not just with power and style, but also with cool model names. For the first few decades after cars ...

During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...