The Coca-Cola Company KO is evolving into a total beverage company with a resilient, all-weather strategy that integrates marketing, innovation and revenue growth management. The company is optimistic ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

The Coca-Cola Co has expanded its music platform globally this week, bringing together artists from India, South Korea, Turkey, the UK, the US and Africa.

Aditya Gadhvi releases Meetha Khaara to highlight salt farmers' struggles in Gujarat. The song continues his mission to showcase underrepresented communities through folk music.