In the first year of NASCAR’s new seven-year media rights deal, ratings dropped for the Cup Series as more of the telecasts were on cable and streaming services, but the downturn didn’t catch the ...
In the early 2000s, NASCAR grandstands routinely filled to capacity, and television numbers ranked among the strongest in American sports. Since the introduction of the Chase format, however, ...
The excitement in NASCAR does not appear to be dwindling in terms of on-track action, but is that translating into results for broadcasters? Not really. Over time, there has been a sharp decline in ...
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