With just two weeks before the start of the 2025-26 NBA season, NBCUniversal has exceeded its internal advertising expectations with nearly all inventory sold out and almost 170 partners investing in ...

Add Yahoo as a preferred source to see more of our stories on Google. On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the ...

The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to capitalize on it. By Alex Weprin Senior Editor Amazon Prime Video is ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out. By Alex Weprin Senior Editor The NBA and its three media ...

Add Yahoo as a preferred source to see more of our stories on Google. SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden ...

On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the same fashion that a head coach of an NBA team keeps a tight playoff ...