“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital ...

Nike announced its new FuelBand technology back in January, an extension to its existing, uber-popular Nike+ mobile app. The Nike+ FuelBand, in a nutshell, is a wristband that tracks and measures ...

“Athletes and serious runners will easily be the most interested in this product, thanks to the host of products Nike is busy introducing to the Nike+ line up as well as their familiarity with the ...

Joining the ranks of wearable fitness trackers from the likes of Jawbone’s “Up” and Fitbit, the new Nike+ FuelBand aims to quantify the amount of exercise you’re getting each day with a new metric ...

The Nike+ FuelBand is a diminutive wristwatch-like device that records your daily activity via a set of accelerometers. The novelty here is its LED readout and traffic light progress bar. The more you ...

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