Strengthen students’ rhetorical analysis, persuasion, and critical thinking skills with this classroom-ready Grades 9–10 ELA unit. Students progress from identifying rhetorical techniques to ...

Critical analysis of texts is a strong focus of the CCSS. This lesson is designed with PPT lectures, student notes, and engaging activities to help you instruct your students to better understand and ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...