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Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly

Pepsi's marketing has long attempted to appeal to younger buyers, but this backfired terribly with one ad starring Kendall Jenner that ran in 2017.
New York Sun

‘Pepsi Generation’ Ad Man Dies at 79

Alan Maxwell Pottasch, the advertising man behind the iconic “Pepsi Generation” ad campaign died Friday at 79 in Los Angeles, where he was working as a consultant on a Pepsi TV commercial. Pottasch is ...