Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed.

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different ...

The major difference between physical and perceptual positioning is the strategy behind the messages used to market a product. Some people are more attracted to a product's physical appeal, while ...

A brand's positioning is designed to develop a sustainable competitive advantage on product attribute(s) in the consumer's mind. Perceptual maps are commonly used to evaluate a brand's positioning.