Google shared details on a recently introduced Chrome feature that changes how cookies are requested, with early tests showing increased performance across all platforms. In the past, single-process ...
Reliance on third-party cookies declined "significantly" last year as advertisers upped their investments in first-party data and other alternatives, according to the latest Buy-Side Study from ...
Some 69% of marketers expect ad performance to drop without cookies, with 62% concerned about losing the precision of data-driven targeting, according to data released Friday. “Disruption is any ...
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