One topic that we’re seeing a lot of debate about currently is personalisation, but it’s actually a fairly simple concept and one that has been around for decades. Personalisation simply refers to the ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the result of martech companies successfully promoting their ...

As the industry has progressed and matured, personalisation in user experience has become a strategic imperative today By Tao Li Personalisation tools have been largely developed by deep artificial ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

In the fast-paced world of beauty e-commerce, one question dominates: how can online experiences rival the personalization of ...

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

This finding crystallises a question that sits at the heart of the AI and human rights debate: where does personalisation end and manipulation begin? We are already surrounded by systems that tailor ...

Personalisation is becoming a sought-after advantage in the workplace. Employees no longer accept a generic experience that doesn’t support them on an individual level. From an organisation’s ...