The pharmaceutical industry is in a constant state of evolution, driven by technological advancements, shifting consumer behaviors, and a complex regulatory landscape. To stay ahead of the curve, ...
January 13, 2026 - PRESSADVANTAGE - n the fast-paced world of pharmaceutical marketing, translating content for global ...
Kal Patel, M.D., is CEO and cofounder of BrightInsight. He has over 20 years of experience in pharma, medtech and regulated digital health. In recent conversations I’ve had with senior pharma leaders, ...
The digital marketing landscape is rapidly changing, as is the creative use of tools and mediums required for successful digital marketing campaigns. This is particularly true in the heavily regulated ...
What’s holding pharma back from true digital transformation? At NEXT Pharma 2025, Our CEO Rob Verheul and Roeland van der Heiden (AstraZeneca) argued it starts with design systems. This quick article ...
Biopharmaceutical marketing has undergone a dramatic transformation in the past few years. In the 1990s, marketing was primarily salesforce-driven and healthcare provider (HCP)-focused, but by the ...
RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Drug companies allocated an average of $750,000 for their digital marketing budgets this year, with digital marketing budgets currently ranging from $150 ...
Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing
NEW YORK--(BUSINESS WIRE)--Swoop, a leader in healthcare marketing technology, today announced the launch of its HCP Pro suite of innovations at the Digital Pharma East conference. This new offering, ...
Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...
Pfizer’s recently departed chief marketing officer was among the latest in a long line of C-level execs hired by pharma from the consumer world. Others previously held the title of chief digital ...
Health system marketing leaders not only promote the brand but can directly affect patient care as well as hiring and retention, the marketing chief of Indianapolis-based IU Health, told Becker’s. For ...
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