A product mix is the set of all products that a company offers for sale. Managers need to provide products that meet the needs of the target markets and at the same time help achieve the company's ...

If you sell more than one product or offer more than one service, you want to sell a combination of each that provides you with the maximum profit. That doesn't always mean you'll want to, or be able ...

Pricing algorithms now govern decisions once reserved for experienced executives. Machine learning models analyze competitor moves, demand elasticity, and inventory levels in milliseconds, generating ...

Description: Application of microeconomic theory to managerial decision-making. Topics include pricing decisions, product mix, location decisions, input mix, decisions under uncertainty, and the ...