Back at my old stomping grounds, I used to write about the same topics that I currently write about at Baseball Prospectus, but when I wrote about a behavioral phenomenon that had particularly ...

Kenyan Diasporan blogger, Curious, discusses “the representative heuristic”. For example, the representative heuristic (Wikipedia) would be like this: “after a report in the media that, for example, ...

IMAGINE you meet someone in a suit, talking confidently about stocks. You might instantly think, “He must be good with money.” Why? Because he fits the image of a successful investor. That’s ...

When ordinary people make judgments or inferences, they do not operate like a logician or statistician might. They fail to use some of the relevant information, and they fail to ignore other ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Dr. JeFreda R. Brown is a financial consultant, ...

Have you ever wondered why certain memories of your partner stand out more than others, shaping your perception of your relationship? This phenomenon can be explained by the availability heuristic, a ...