Rivian is tapping into its passionate owner base as part of its 1st full-fledged marketing campaign, which turns stories from real owners into ads.

"it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivian, tells "Marketing ...

S tartup electric truck and SUV company Rivian has been selling its vehicles since 2021. But if you're not into cars or EVs, ...

Electric truck brand Rivian has launched its first national brand campaign. Built on stories the automaker has collected from ...

The good news for investors is that the automaker is finally gearing up to do a big marketing push, and it should provide a boost to stagnating sales. Rivian's customers are passionate and ...

Rivian elects AI expert Aidan Gomez to its board, aiming to enhance integration of advanced technologies into its products and manufacturing Rivian faces challenges with a 16% YTD stock drop and a ...

Rivian is tapping into this passion as part of its first full-fledged marketing campaign, called “Real Rivian Adventures,” which turns stories from real owners into ads. The Irvine, Calif., automaker ...